With pay-per-view events on a weekly basis and an avid social media following, UFC has been born into the most consumable age that sport has ever produced, and it continues to ride the crest of that wave. According to sources such as Match.Center bookmakers offer a wide range of bets on the UFC. One of the most notable developments in the world of UFC in the past decade or so has been the influx of sports betting companies that are willing to get UFC within their roster. The Ultimate Fighting Championship was the first franchise to bring MMA as it is known today into the public eye and the scrutiny and investment within the sport continues to grow at an astronomical rate. Whilst there are plenty of MMA promotions, both domestically and internationally, there is one MMA brand in particular that seems to resonate with fans and punters more than others – the UFC. MMA is one of the fastest growing sports in the world and the impact of the sport in the UK continues to be felt across all areas of society.
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